Abstract: The romantic relationships of Generation Z reflect a complex interplay between digital technology, evolv-ing social norms, and shifting emotional priorities. Born into an era dominated by smartphones, social media, and da-ting apps, Gen Z approaches love and intimacy differently than previous generations. This article explores how dating apps have transformed relationship formation into a game of swipes and choices, fostering a culture where commit-ment is often avoided and emotional vulnerability is scarce. The rise of “situationships” and non-traditional relation-ship models demonstrates a preference for flexibility over labels, yet often results in confusion and emotional ambigu-ity. Social media’s curated realities further distort expectations, contributing to fleeting connections and frequent heartbreaks. Mental health concerns, including anxiety and loneliness, are intertwined with these dating patterns, un-derscoring the psychological impact of contemporary romantic dynamics. Despite these challenges, Gen Z exhibits a strong desire for authenticity, emotional intelligence, and meaningful connection, signaling a nuanced negotiation between digital convenience and genuine intimacy. This article synthesizes current research and cultural observations to provide insight into the paradox of love in the digital age, where fooling around in the name of love often masks deeper fears and aspirations for connection.

Keywords: Gen Z relationships, Digital dating generation, Modern love and dating apps, Love and technology, Swipe culture and relationships.

Download: | DOI: 10.17148/IMRJR.2025.020806