Abstract: This research aims to assess the factors influencing Cultural Intelligence (CQ) among Gen Z, focusing on cultural engagement, the perceived importance of diversity, and individuals' comfort levels in cross-cultural interactions. The study explores several key areas such as the frequency with which Gen Z adapts communication styles in different social and cultural contexts, the interaction frequency with people from diverse cultural backgrounds, and the preferred methods for learning about other cultures. The role of technology and social media as tools for engaging with diverse cultural perspectives is also examined, alongside the participants' beliefs about the significance of cultural knowledge and diversity in today's interconnected world.
Additionally, the survey delves into the importance of social justice issues, the need for diverse online communities, and the role of cultural events in enhancing awareness and fostering inclusivity. The respondents' comfort with expressing their own cultural identities, adapting to cultural norms, and engaging in discussions on sensitive cultural topics is also evaluated.
The research seeks to identify patterns in Gen Z's cultural awareness and competency, with the ultimate goal of understanding how various demographic, psychological, and social factors contribute to the development of cultural intelligence. Through factor analysis, the study aims to draw insights that can inform both academic research and practical applications, helping to foster more inclusive environments in education, workplaces, and social settings. These insights will also offer a comprehensive understanding of how Gen Z navigates cultural diversity in a globalized world, providing valuable data for future cultural competence initiatives and social integration strategies.
Keywords: Cultural Intelligence (CQ), Gen Z, Diversity, Cross-cultural Interactions, Social Justice, Cultural Engagement
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DOI:
10.17148/IMRJR.2025.020305