Abstract: With the rapid growth of digital marketing, social network advertisements have become a crucial tool for businesses to target potential customers. This study focuses on analyzing the effectiveness of social network ads using machine learning techniques. By leveraging data-driven approaches, the research aims to classify and predict user engagement with ads based on various demographic and behavioral factors. The study employs machine learning algorithms such as [mention specific algorithms used, e.g., Decision Trees, Random Forest, SVM, Neural Networks] to evaluate ad performance, optimize targeting strategies, and enhance return on investment (ROI). The findings indicate that machine learning significantly improves ad performance analysis by identifying key patterns and user preferences. This research contributes to the field of digital marketing by demonstrating how artificial intelligence can enhance advertising strategies, ultimately leading to more effective and efficient ad campaigns.

Keywords: Job Market Analysis, Predictive Modelling, Machine Learning, Salary Prediction, Data Analysis, Random Forest, Logistic Regression, Support Vector Machine (SVM), K-Nearest Neighbours (KNN), Naive Bayes, Feature Engineering,

| DOI: 10.17148/IMRJR.2025.020407