Abstract: In today's digital era, businesses are increasingly leveraging online marketing strategies to enhance their reach and brand visibility. This study examines the effectiveness of digital marketing strategies adopted by AV Roofings Marketing, focusing on various aspects such as social media marketing, search engine optimization (SEO), content marketing, paid advertisements, and customer engagement techniques. The research evaluates the impact of these strategies on lead generation, customer acquisition, and overall business growth. Key challenges such as fluctuating ad performance, conversion rate optimization, and adapting to evolving digital trends are also analyzed. The findings indicate that while AV Roofings has achieved significant improvements in online presence and brand recognition, further optimization of digital marketing efforts can enhance customer engagement and conversion rates. The study concludes with suggestions for refining digital marketing strategies to ensure sustainable business success in a competitive landscape.

Keywords: Digital Marketing, Social Media Marketing, Search Engine Optimization (SEO), Online Advertising, Content Marketing, Lead Generation, Customer Engagement, Brand Visibility, Digital Strategy, Business Growth, AV Roofings Marketing.

| DOI: 10.17148/IMRJR.2025.020404