Abstract: Customer satisfaction and acquisition are critical factors that influence business growth and sustainability, especially in the trading sector. This study examines the impact of customer satisfaction and acquisition strategies on Sri Navaladiyan Traders, focusing on key determinants such as product quality, pricing, service efficiency, after-sales support, and customer relationship management. Additionally, the study explores customer acquisition techniques, including digital marketing, word-of-mouth referrals, promotional campaigns, and brand positioning. Through a mixed-method approach involving qualitative and quantitative analysis, the research assesses how customer satisfaction drives brand loyalty, repeat business, and customer retention, ultimately enhancing profitability. The findings highlight the significance of effective customer engagement, competitive pricing, and service excellence in building a strong customer base. The study concludes with strategic recommendations to improve customer acquisition, retention strategies, and business growth, ensuring long-term success for Sri Navaladiyan Traders.

Keywords: Customer Satisfaction, Customer Acquisition, Brand Loyalty, Product Quality, Business Growth.

| DOI: 10.17148/IMRJR.2025.020414