Abstract: The automotive industry stands on the brink of a transformative era, driven by advancements in artificial intelligence (AI), machine learning (ML), and generative AI technologies. This paper explores how these cutting-edge technologies are reshaping automotive manufacturing, focusing on their integration into the design, production, and operation of next-generation autonomous vehicles. AI and ML are revolutionizing automotive manufacturing by enabling predictive maintenance, enhancing quality control, and optimizing supply chains through data-driven insights. Generative AI, in particular, is pushing the boundaries of design innovation, allowing for the creation of novel vehicle designs and features that were previously inconceivable. The convergence of these technologies promises not only to streamline manufacturing processes but also to accelerate the development of autonomous vehicles, making them safer, more efficient, and more adaptable to consumer needs. By examining current applications and future potentials, this paper highlights the significant impact of AI and ML on improving operational efficiencies and driving innovation in vehicle design and production. Furthermore, it addresses the challenges and ethical considerations associated with these technologies, including data privacy, cybersecurity, and the potential for job displacement. Through a comprehensive review of emerging trends and case studies, the paper provides a forward-looking perspective on how the integration of AI, ML, and generative AI will shape the future of automotive manufacturing and drive the industry towards a new paradigm of automation and intelligence.

Keywords: Automotive Industry, Artificial Intelligence (AI), Machine Learning (ML), Generative AI, Autonomous Vehicles, Predictive Maintenance, Quality Control, Supply Chain Optimization, Design Innovation, Ethical Considerations

| DOI: 10.17148/IMRJR.2024.010103